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Profit margin and markup

Find gross margin and markup from cost and price, or price a product at a target margin.

Get started

  1. Use the example values or enter your own measurements.
  2. Calculate, then copy the result or download the available details.

Example

Input

Cost 60, price 100

Expected result

40% margin; 66.67% markup

Try it

Good to know

The calculation runs in your browser. Use consistent units in fields with no explicit unit.

Calculation method

Margin = profit ÷ selling price. Markup = profit ÷ cost. A target margin requires selling price = cost ÷ (1−margin).

Calculation mode

Cost and price
  • Cost
  • Selling price
Price at a target margin
  • Cost
  • Target margin · %